His Man Friday is more than just products; it's an experience for Calgary's men. This store caters to men who desire to look good, present themselves appropriately, and stay well-groomed. We will need to establish some values and principles that we will need to help His Man Friday provide its guests with the ultimate shopping experience. Below is a list of some of these values and principles...
Values:
We represent the man within everyone
Style conscious in a world turned rugged
A sidekick for the everyday man
Genius level knowledge on how to look smart
Be available
Principles:
Superior service provided to the customer
Being unique in both our offering and our products we offer
Convenience and ease of shopping for our customers
Superior product knowledge, know-how and advice
Making sure that the customer is the main focus
This would be done by focusing on having lots of readily available staff ready to help whoever comes in the store from start to finish
Making sure that the customers are proud to be seen in our store and using our products