Finding Balance

One thing that we are going to want to determine right out of the gate is the breadth and depth of the products that we carry. Whether we stick mainly to cosmetics and beauty products or whether we branch out to include such items as colognes/perfumes, body wash, and other personal hygiene items as well as what variety of brands we will stock of each of those items will be a big factor in determine what type of business we are and who our target market is.

In deciding this, we need to take in consideration that while the more products and varieties we carry may increase demand for our services and attract a larger consumer base, it will also drive up our operation costs. Perhaps it would be wise to start small and focus on a few items and expand out from there as the firm grows?

Another thought is to perhaps carry specialty brands that perhaps are not common to Canada but are popular in other countries. This may attract consumers that want to stand out from the average consumer and have that "something that nobody else has." Determining whether we want to carry premium products such as this or if we want to carry the typical products that you might find at a drugstore or some mix of the two should be on the top of our priority list.