Rational
Acquisition:
- Social media is inexpensive and absolutely vital to compete in todays market
- Group events equal a lot of people in a central location talking and getting hyped up about our company
- In store giveaways are a great way to get our product out there and can make people first and repeat customers
Activation:
- Risks of rouge spokesperson (Their personality and actions reflect our business image)
- Giftcards are great revenue since nearly 30-50% of them are never used...FREE MONEY
Retention:
- Unique design of store draws people in and keeps people coming in
- Advice people can count on to keep them coming back
- Superior customer service
Referral:
- Working towards reaching your network's networks
- Heavy marketing is essential to getting our brand out there and keeping it in the fore front of peoples minds
Revenue:
- Main income is generated from selling products with our services acting as a lost leader to attract people into our store
