Meeting Minutes




Advisory Board Meeting #4 – Nov 17

Meeting Agenda:
  • House Keeping:
    •  Go over meeting minutes from meeting #3
    • Update the advisors on what we have done since the last meeting - Scrum
  • Points to Cover:
    • Present the advisors with the prototype (Google Sketchup) that Jared has been working on as of right now, and get suggestions on what can be improved, moved around, or taken our
    • Points that we need to cover in our final pitch
    • Prototype Bonus: description of the prototype, bullet points that outline the specific working features of the prototype that will be demonstrated, and the due date we set for the prototype
    • Review the Pro Forma Cash Flow and see if it's reasonable or what needs to change
  • End of Meeting Take Aways:
    • Recap the important idea, thoughts, and suggestions from the meeting
    • Establish the action items that need to be complete going forward for the rest of the semester 


Prototype Proposal:
  • Go for the 10% - hours upon hours have gone into the design and planning of the Google Sketchup so why not go for it? We just need to explain really well why we think we deserve to have that much of a bonus
    • Justify everything - where you place things, the color scheme, etc.
    • Schedule a meeting with Evan to discuss and get approval for the prototype
  • Monica - virtual tour of the space; 360 degree view of the store like you might see when buying/looking at a house (could possible do this with screen capture...)
  • Jared gave a run through of the prototype: reception/cash area, product shelving, couches and tv area, cologne bar, service area
  • Monica - put your own products on the shelves if possible; can they be made into 3D objects?
    • Could a canoe be used as a product holder on a table to go with the theme?
  • Hang paintings on the wall (Madeline - send pictures to Jared) - fill up the empty space on the walls
  • Import barber chairs and mirrors (if there is a 'color' that looks close enough to a mirror that will work as well)
  • What about a product prototype? Empty or full product bottle with a His Man Friday label - a tangible object that people can see and hold (Monica)
  • Move the reception/cash area back a little bit to be able to fit in more tables for promotional items - this way people will see the product through the glass store front instead of a person standing at a desk
Hiring Process:
  • Jenna - Post jobs with methods used by your intended employees and in what area you would reach them
    • Ideally the staff should be the same age as the intended customer you would want to sell your product to 
    • Monica - "the ideal candidate for this position would have the following qualities..."
    • Monica - employee incentives: free services, product samples, product discounts - have the employees use and experiment with the different products and services so they know how they work and can give customers feedback on their own experience
Our pitch for His Man Friday is Dec 8th - decide who is going to pitch; should there be a guys point of view and a girls point of view? or just the guy's?

Action Items:
  • Make changes to the prototype (Jared) - should be done in the next 10 days
  • Create prototype proposal and email to Evan (Madeline) - send out to the team to discuss and revise if there is anything else to be added
  • Service/Consultation Appointments (Madeline) - what different methods can people use to book services? 
  • Revise timeline (Lane) - change the dates, add more items, provide rational and reasoning behind it, etc
  • Inventory Management (Pat) - FIFO; active inventory management 
  • Sales/sq ft. (Pat) - reiterate this with the prices that we have decided on for our products, which are on the website
People in Attendance:
Madeline Dowhaniuk
Lane Kinas
Jared Rasmussen
Pat Bruns
Monica Dowhaniuk
Jenna Gaetz


Advisory Board Meeting #3 – Nov 3


Meeting Agenda:
  • House Keeping:
    • Go over meeting minutes from meeting #2
    • Update the advisors on what we have done since the last meeting - Scrum
  • Points to Cover:
    • Ask the Advisors to do a small write up on what they do and who they are to add to the Advisory Board section on the blog, as well as a link to their LinkedIn account page
    • Obtain feedback on the website we are creating - Due Nov 6
    • What points need to be in our 6 month plan - Due Nov 6
    • See what could be added to the sections of the blog to make it more concise and descriptive
    • Present the advisors with the prototype we have as of right now and get suggestions on what can be improved, moved around, or taken out
  • End of Meeting Take Aways:
    • Recap the important idea, thoughts, and suggestions from the meeting
    • Establish the action items that need to be complete in the next 2 weeks
    • Plan for the last and final Advisory Board meeting on Nov 17th
Additions/Changes to Website:
  • Change colour of font titles to something that is easier to read such as Gold - Monica
  • Implement a QR code - possibly be able to put the QR code on our products
  • Put Facebook link on blog and website
  • Put Twitter link on blog
  • No dollar sign on prices of products or services - people are more inclined to spend money when they do not see a dollar sign; it's seen as a number and not a price to pay
  • Add a hypothetical phone number on the contact page (403.555.1234)
  • Add more to the 'How We Roll' info page, which can be taken from the blog pages - just to add a bit more information, create interest and let viewers get a picture of who we are
  • Provide a hit counter on the website to see how many people visit
  • Movember contest?
Generated 3 different versions of floor plans and decided on one with the assistance of the venture team and the advisors. They will be posted soon.

Discussed some names for products like soap, cologne, and deodorant.

Check out the Shaver Shop - Monica

6 Month Plan:
  • Plan to open Sept 2012
  • Generate formal business plan: (many suggestions from Grant)
    • Fixed cost, operating cost, research
    • Employment
    • Funding
    • Find Investors
    • Products
    • Suppliers
    • Marketing
    • Advertising/Promotions
    • Store Design
    • Exit Strategy - how to get out of the business: 70% of people figure they will sell in 5 years (Grant)
    • Competitive Analysis
    • Floor space and location
    • Surveys
    • Financials
    • Designation of roles and timelines
    • Contractors and Designers
Action Items:


  • Finish website by Sunday Nov 6th
  • 6 year plan posted by Sunday Nov 6th
  • Generate the final meeting agenda for the last advisor meeting on Nov 17th
  • Plan to create a pitch and get feedback from advisors at the next meeting - this will be used in the final presentation for the venture
  • Finish the prototype of the floor plans


People in Attendance:

Jenna Gaetz
Monica Dowhaniuk
Grant Kelba
Lane Kinas
Madeline Dowhaniuk
Patrick Bruns
Jared Rasmussen






Advisory Board Meeting #2 – Oct 20

Meeting Agenda:
  • House Keeping:
    • Go over meeting minutes from meeting #1
    • Bring the team up to speed on the new direction we have decided to take for our venture
    • Let everyone know about the name change to His Man Friday and why it was critical that we changed it
  • Points to Cover:
    • Go over the floor plan and product placement - get feedback and ideas
    • Review the BMC - anything we can add to it to polish it up
    • Discuss our MVP and what else can be added
    • Discuss what can be done towards improving/creating our prototype and what additional elements can be added
  • End of Meeting Take Aways:
    • Recap meeting and establish what action items need to be complete in the next 2 weeks
    • Plan the next Advisory Board Meeting (November 3)

Logo: Choose between Anchor, Globe, Compass, Family Crest, or Helm

Store Layout:
  • Hardwood/wood paneling
  • Dim lighting - man cave feel
  • Hot Shave area
  • Glass shelving
  • Cologne bar
  • Fire place, TVs
  • Over sized leather chairs
  • "Old world feel" - maps, pictures, etc
Product:
  • White Labeling
    • Cologne
    • Shaving tools and products
    • Body wash
    • Hair care
    • Deodorant
    • Moisturizers
    • Face Care
    • Teeth Care - reusable wood handles with replaceable heads

Website Must Haves:
  • Has to be able to reach people and have a conversation with them - build a relationship
  • Set up through Mobile Me - Jared
  • About Us page
  • Product list - digital menu
  • Video tutorials
  • Virtual store tour - slide show of screen shots
  • News feed - game scores, stocks, etc.
  • Featured products that week/month - promote new products
  • Reviews
  • Offer products online (Grant) - people who don't live in Calgary could be exposed to our brand this way, e-commerce (place the order and buy from there)
  • Link to social media platform - Facebook/Twitter/YouTube
    • You can get a lot of mileage out of social media so embrace it - now people are promoting your brand and making business referrals, builds loyalty (Grant)
      • QR Codes - barcode people scan and takes them directly to the website
      • Smart Phones are constantly being used
    • Facebook Contest (Monica)
      • Before and After His Man Friday pictures submitted to us by men and we post them on our Facebood site - people can "Like" the photos and who ever gets the most amount of "Likes" can win free His Man Friday Services, products, or gift certificates
      • Real men advertising to real men
Product Bag: how you take our product home
  • Burlap bag, brown paper - full bleed print on the bag
  • No name on it - just our logo
  • Gift boxes - old tin lunch boxes, 10% of each box price goes to a cancer charity
Things to Think About:
  • Social media and advertising - Facebook, YouTube, Twitter, blogs, radio, Swerve Magazine
  • iPad survey
  • Mock Up Kiosk - samples, cheap to run, see if people would be interested in the store, people standing  around get other people's interest
  • Some one to promote our brand - Kyle Shewfelt - and in turn possibly sponsor them

Action Items:
  • Create an agenda for the next meeting - November 3rd
  • Get in touch with Cara Wolf again about being apart of our board - Madeline
  • Prototype - floor plan and layout - Jared
  • Mock up website
  • Write a pitch we could use for investors
  • Clean and polish the blog
People in Attendance:
Jenna Gaetz
Monica Dowhaniuk
Grant Kelba
Lane Kinas
Madeline Dowhaniuk
Patrick Bruns
Jared Rasmussen

Advisory Board Meeting #1 – Oct 6

Ideas, Suggestions, Thoughts, and Opinions from Meeting:
  • Targeting men and women is too broad of a segment – dropping women and solely targeting men
  • What kinds of products would be available for sale? Colognes/fragrances, shampoo, facial cleansers, shaving products, possibly hair dye
  • Men now a days are wanting to look good and present themselves appropriately and be well-groomed
    • Video tutorials or ‘How To’ guides
  • Should be a comfortable setting and atmosphere for all men – balance between classy, manly, and prestigious
  • Men’s Promotions – Hot Shave Experts
  • See what other high end places are selling such as Holt Renfrew
  • Location – make it a specialty shop destination over an impulse store, a place for men to want to go to and spend their time, make it an experience instead of selling solely the product
  • Customer service of Tiffany’s – one person is with you from start to end of your shopping experience
  • Promotional Card:
    • A percentage of what people purchase could be given back to them on a store card – and people could redeem this amount a certain week every month
    • Or buy 10 get 1 free type of system
  • Gift certificates – get people into the store, 30% of certificates are never used (free money)
  • Featured weeks once a month (Mustache Maintenance Movember)
  • Baby Boomers would be willing to pay/spend money to look good and keep up with other younger generations
  • High Rent – high mark up on product, in-store services (consults)
  • Constantly advertise in a way that appeals to both men and women (women will buy products for men or tell them that they need to visit this store) and remind people that you are there – Like Men’s Health Magazine but Calgary based
Action Items:
  • What’s Due on Sunday, October 9
    • 3 interviews per group member conducted and results posted to blog
    • Develop Demand Creation Plan
      • Sales Forecast of Customer Acquisition
      • Budget Based on Attributable Cost
  • Create agenda for next meeting
  • Change the name from Kozmetika to Kozmenika
  • Since we narrowed down the idea we need to do a little revising regarding our Mission Statement, Manifesto, Executive Summary, and BMC (revamp the alternative) as soon as we can – shouldn’t take that long
People in Attendance:
Jenna Gaetz
Monica Dowhaniuk
Grant Kelba
Lane Kinas
Madeline Dowhaniuk
Patrick Bruns
Jared Rasmussen
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