We chose this particular business model canvas over the alternative two because we feel that the "man market" has yet to be tapped. This more defined target market allows us to become more focused towards our customers needs and better serve them the products they need. We would be able to better target clients in a smaller segment, customize sales, atmosphere, and products to their wants and needs more effectively. By trying to access products from Europe, we would be enduring added shipping costs and legal costs to have suppliers from cross-continent. We feel that the cost to benefits ratio would not justify the added costs that need to be covered. The canvas that we have chosen uses locally produced products that would cut down on shipping costs and add to our overall income.
Key Partners
- Cosmetic Retailers
- Location Owners
-Mall
-Stand Alone Stores
Relationship with Customers and Companies
- One Site barber
- Bartender
- White label distributor |
Key Activities
- Store Design
- Experience as a customer
- Product Interaction
- Setting up betting (fantasy sports) area and obtaining alcohol license
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Value Proposition
- Offer a unique Men’s section of the store to intrigue men to come into the store and open up a new market segment.
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Customer Relations
- Experience In-Store
- Relationship with Customer
- Satisfaction
- Newest Products
- Availability
- Atmosphere that the store portrays
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Customers
- Men (Age 20-60)
- Focus on men aged 25-45
-Based on Products that are Carried
- Focus on men to bring them into the store and make them not feel “embarrassed” to be in the store
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Channels
- In Store experience
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Costs
- Store design
- Professional Experience
- General Legal
- Sales Team
- MGMT
- Contracts (Legal Work)
- Store and Office Rent
- Webpage design and MGMT
- Marketing and Advertising |
Revenues
- High costs of products
- Sponsorships from other companies to cut down the costs
- From store selling products
- Revenues from Men’s side of business (Different from most other cosmetic stores because they only focus on Women’s products)
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Key Partners
- Cosmetic Retailers
- Location Owners
-Mall
-Stand Alone Stores
Relationship with Customers and Companies
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Key Activities
- Store Design
- Experience as a customer
- Website Interaction
- Product Interaction
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Value Proposition
- A store that provides unique international beauty products to the Canadian consumer
- Offer a unique Men’s section of the store to intrigue men to come into the store and open up a new market segment.
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Customer Relations
- Experience
- Relationship with Customer
- Satisfaction
- Newest Products
- Availability
- Men’s section of the store to help bring men into the store and enjoy being in a cosmetic store
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Customers
- Women (Age 16-30)
- Men (Age 20-50)
-Ages Subject to Change Based on Products that are Carried
- Online v. Store
- Focus on men to bring them into the store and make them not feel “embarrassed” to be in the store
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Channels
- In Store experience
- Website
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Costs
- Sales Team
- MGMT
- Product Design
- Contracts (Legal Work)
- Store and Office Rent
- Webpage design and MGMT
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Revenues
- From store selling products
- Potential Membership fees
- Revenues from Men’s side of business (Different from most other cosmetic stores because they only focus on Women’s products)
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Our Final Business Model Canvas Based on Sampling:
Key Partners
- Cosmetic Retailers
- Location Owners
-Mall
-Stand Alone Stores
Relationship with Members and Companies
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Key Activities
- Store Design
- Experience as a Member
- Website Interaction
- Product Interaction
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Value Proposition
- Place to Try and Take Home Full-Size Samples Before You Buy it/Before it is Released
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Customer Relations
- Experience
- Relationship with Customer
- Satisfaction
- Newest Products
- Membership Status
- Availability
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Customers
- Women (Age 16-30)
- Men (Age 20-50)
-Ages Subject to Change Based on Products that are Carried
- Online v. Store
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Channels
- In Store
- Department Stores
-Website
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Costs
- Sales Team
- MGMT
- Product Design
- Contracts (Legal Work)
- Store and Office Rent
-Webpage design and MGMT
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Revenues
- Shelf Space (Paid for by Customers)
- Market Feedback ?
- Membership Fees
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