Values:
- We represent the man within everyone
- Style conscious in a world turned rugged
- A sidekick for the everyday man
- Genius level knowledge on how to look smart
- Be available
- Superior service provided to the customer
- Being unique in both our offering and our products we offer
- Convenience and ease of shopping for our customers
- Superior product knowledge, know-how and advice
- Making sure that the customer is the main focus
- This would be done by focusing on having lots of readily available staff ready to help whoever comes in the store from start to finish
- Making sure that the customers are proud to be seen in our store and using our products