One Page Investor Summary

His Man Friday Team

Patrick Bruns, Madeline Dowhaniuk, Lane Kinas, Jared Rasmussen

The Problem

Real men need to be pampered. Men are interested in their visual appearance, and society is as well. Making a first impression on an employer, a complete stranger, or the opposite sex, can oftentimes make or break a person. People are quick to judge on appearance, but why even give them a reason in the first place? The key is to look sharp and always put your best face forward. The problem is, men can lack knowledge in how to groom, don’t know enough about products in the market to try them, or are simply overwhelmed with the array of products in an aisle of the local drug store.

The Solution (Value Proposition)

To solve this issue, men need a source to get an education of grooming and hygiene products and how they can utilize them for their benefit. Introduction of the His Man Friday store could be of great assistance to enhance your natural man. This store caters to men who upkeep their appearance, present themselves appropriately, and stay well-groomed. His Man Friday can be the sidekick for everyman to utilize; body, fragrance, skin, hair, and shaving products are all chosen based on personal needs.

Customer

• Men – Primary User and Buyer
• Women – Secondary Buyer

Marketing & Sales Approach

• Social Media:
• Facebook and Twitter accounts – updates, photos, contests
• Website – pages that included: who we are/what we represent, in-store promotions, contact information
• Print Ads – posters with QR codes and magazine ads

Key Resources

• Suppliers – white labeling manufacturer/supplier (key milestone: completion date by July 2012)
• Store Design – unique store to offer specialized products and services 

The Competition

• Men specific brands (i.e. Axe or Dove Men Care) and the retail locations that carry them (i.e. Shoppers, Wal-mart, etc.)

Financial Projections

Total monthly income: $69,000                 Annual income: $828,000

	Products	Services
Avg Price:	$8	$40
Avg Daily Sales in Units:	200	15 – 20
Avg Daily Revenue:	$1600 x 30 = $48,000/month	$700 x 30 = $21,000/month

The Close

We are solving the problem of under-groomed and under-pampered men. With our team and your investment, we can solve this problem in the emerging and growing market. We are looking for $250,000 for initials building renovations/materials, inventory, and first six months rent.