Manifesto de His Man Friday
"Our customers are unique and individual. The grooming products and services that we provide are no different."
Twitter Summary
His Man Friday provides men with grooming products and services in an atmosphere dedicated to them. It's about time.
Mission Statement
"The mission of His Man Friday is to offer products and services to image conscious clients in a unique, masculine and prestigious environment. Walk out of our store with expert knowledge and feeling confident in yourself and our products"
Executive Summary
His Man Friday is more than just products; it's an experience for Calgary's men. This store caters to men who desire to look good, present themselves appropriately, and stay well-groomed. Since the Baby Boomer generation is at the age where they are close to retiring but younger generations are steadily seeping into they business world, Baby Boomers have the financial means and the drive to keep up with younger generations through their appearance. We keep a balance between class and prestige while still maintaining a manly and comfortable atmosphere. Not only is this a product based store, but it is a small getaway for men while they may be shopping with their significant other - a place to come and catch some game highlights while being able to get a hot shave or get some more information on our offered products. Monthly promotional weeks would be offered such as Mustache Maintenance Movember for example, and also a time for people to try new products and fragrances as. The experience is key; without it, men will have no tie or desire to be a repeat client of His Man Friday
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4 comments:
The manifesto, twitter summary and mission all do not let me know what your product and services are. I feel they could all be more directed to His Man Friday. Maybe something like "Real men need to be pampered"
Thanks for the feedback Christa
We didn't think it was necessary to mention the specific products or services that we offered but you could be right. After hearing your feedback, and re-reading our content, I can see what you mean. It isn't clear what specific types of products and services we offer.
I made a couple changes - what do you think now?
Much better....I now know what you guys do!
Are you looking at offering everything this spa does (http://www.getawayspacalgary.com/Specials.html), except incorporating more of a "manly" atmosphere?
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