Friday, November 25, 2011

Revised Floor Space Plan

After some feedback from fellow students, I have revised the floor space plan a little bit - adding the amount needed for the cashier desk, and explaining what the back space is for and how we will use it. Let me know if this sounds better!

His Man Friday is currently looking into a rectangular floor space with 2169sq ft, in Chinook Centre. With our projected annual sales of $898,000, we are looking at sales of $414/sq ft in our first year.

969sq ft of this location is dedicated to unseen storage and backspace. It will be a generally open space that we will use this space for storage of cleaning supplies, excess inventory that can't be stored in the front, promotional materials, a small open break room, a private office for management, and a safe for cash.

969 sq ft backspace:
1. Office - 400sq ft (20ft x 20ft). The office will include a work desk, computer, and the store's safe.
2. Shelving - 20 sq ft of shelf space for excess inventory (10ft x 2ft). Most of the inventory will be held up front in locked cabinets underneath the shelving. This will be used to store excess product, especially product that we need extra inventory of. For example, storage of product that we may have on sale during a specific period.
3. Cleaning closet - 25sq ft (5ft x 5ft). Here, we will store brooms, mops, cleaning solutions, and any other materials needed for general cleaning of the store.
4. Break room - 400sq ft (20ft x 20ft). This will be an open space in the back room where we will have a table and chairs for our staff to sit during their break.
5. Free space - 124sq ft. Walking room, and extra storage for promotional materials.


With 969sq ft of this location dedicated to the back, we have 1200sq ft of usable customer-friendly space to play with.

Cologne Bar - Revenue will come from sales of cologne. Note that cologne has the highest margin among all His Man Friday products, and it is crucial to create the experience of the store - tv's, stools and overall comfort and escape.
Cologne sales are projected to be responsible for 15% of annual sales ($134,700)

Shave Cave - Revenue will come from shaving services and hair cuts. Important to remember that these services, while only being responsible for a small portion of our sales, will be KEY in creating the experience that His Man Friday wants to give to it's customers.
The Shave Cave's services are projected to be responsible for 30% of annual sales ($269,400)

His Man Friday Products - Revenue will come from sales of His Man Friday's main product line: Mug Scrub Facial Cleanser, Buff Your Bod Body Wash, Maintain Your Mane Shampoo and Conditioner, Smooth Operator After Shave, TLC Face Hydrator, and Keep It Up Wax.
The main product line is projected to be responsible for 55% of annual sales ($493,900)

****Sales assumptions are based on those outlined in the Pro Forma****


With this information, His Man Friday has decided to dedicate floor space to respective offerings based on their projected revenue contributions:
1. Cologne Bar will have 12.5% of the front floor space (150sq ft/15ftx10ft space in back left of store)
2. Shave Cave will have 25% of the front floor space (300sq ft/20ftx15ft space in back right of store)
3. Product Shelves will have 39% of the front floor space (462sq ft/displayed throughout the store)
4. Cashier desk will have 3% of the front floor space (36sq ft/6ft x 6ft space in the middle left of the store)
5. The remaining 20.5% of the front floor space (246sq ft) is left for walking space to ensure that our customers don't feel crowded.

2 comments:

mdowhaniuk said...

Allocation of square footage for the backspace feels reasonable to me and includes all the elements we require. People should keep in mind that more products can, and will, be added to the HMF product line (i.e. deodorant, shave brushes, razors, hair dye)

PS - I like that you call it the Shave Cave!

pbruns said...

Haha - I like Shave Cave too

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